Web Pros / Avota

Avota

By Web Pros · Free for 21 days, no card

Who closes
the loop?

A customer has a bad experience. Somebody should get back to them, sort it, and write down what they did. In most businesses that is not tracked, and not because nobody cares. Avota asks one question after something actually happened, then keeps the answer open on a named desk until it is closed.

Start free → See how it works

21 days, no card to start. Nothing is deleted when a trial ends.

Why it has to be early

By the time it is a public review, it is already too late.

A review is written after somebody has given up, and everyone can read it. Avota gets there first, privately, while it is still fixable. Ten seconds of honesty from a customer who was about to walk is worth more than any score.

A QR code on the counter

For a shop, a branch, a van

  • Print a sign. Somebody taps a number and is done.
  • Anonymous by default, and it works on two bars of signal.
  • No customer list, no integration, no import.
  • There is a version for a screen in a waiting area too.

A trigger off your own systems

For a distributor, a wholesaler, a supplier

  • Ask after an order closed, an invoice cleared, a quote was lost.
  • Six lines in your order system, or a rule in your helpdesk.
  • Front, Zapier and NetSuite are recognised as they are.
  • Answers roll up to the account, routed to the rep who owns it.

The loop

An answer becomes a job with somebody's name on it.

Most tools stop at step one. The part that pays for itself is step three, and it is the part almost nobody is doing.

STEP 1

Ask, once

One question, after the thing happened, so the answer is specific enough to act on. Not a survey every Tuesday.

STEP 2

It lands on a desk

An unhappy answer becomes a task with a name against it, not a row in a report nobody opens.

STEP 3

Somebody writes what they did

It is not closed until a person says what happened, in a sentence. That line is what gets checked later, and it is the whole mechanism.

The guardrails

What it refuses to do, on purpose.

Every one of these is a limit somebody would eventually ask us to remove, and the answer is no. They are what keeps the data worth collecting.

It will not email the same person more than once a quarter

If somebody deals with your team ten times in six months, they hear from you twice. Ask on every order and you have trained your best customers to delete your emails. The limit is on before you can send anything, and you cannot loosen it past 30 days.

It will not rank your branches by score

The moment people are paid or judged on a number, they start coaching customers towards it and the data becomes worthless. The board ranks how fast people get back to customers and how many follow-ups they close, which are things a team can act on and cannot fake.

It does not need your sales figures, and does not bill on them

Feed it what you are comfortable with. Your own A/B/C grading is enough to rank a queue. If you do share revenue, we store a band rather than the number.

Export is never held back

The whole lot as a spreadsheet, on any plan, at any time, including a lapsed one. Feedback about your business belongs to your business, and a product that makes leaving expensive is telling you something about how it expects to keep you.

Nothing switches off on its own

Go over your plan and you get told. Nothing is deleted, nothing stops, and no code path in it raises your price at two in the morning.

Getting started

A sign takes minutes. A trigger takes a conversation.

Name a place, print the sheet, put it on the counter. That is the whole of it for a shop. For a distributor the longer part is deciding which moment is worth asking after, and that is a conversation about your business rather than a technical job. Bring your old scores if you have them, and your history stays on the same chart.

Start free → Read the help pages

Or look at exactly what it reads from your systems first. It is eight fields, published in full.